On March 30, 2020, the FTC announced a settlement with Williams-Sonoma Inc., which of course is the provider of many of our aspirational kitchen gadgets. These cases show that the “Made in USA” regulation continues to be something sellers should pay close attention to when it comes to compliance. ![]() Williams‑Sonoma and J-B Weld Company moreover, J-B Weld is entangled in an ongoing class action in California, which has its own “Made in USA” standard. While the Commission has not yet updated its Policy, it recently took action on two “Made in USA” cases, FTC v. In September 2019, the Federal Trade Commission held a public workshop “to consider ‘Made in USA’ and other types of U.S.-origin claims and in particular sought comments from the public on whether it should update its “Made in USA” Enforcement Policy. Before making claims like “Made in America” or “Built in the USA,” though, sellers must understand the strict federal and state laws and standards for making such claims. ![]() The use of country of origin claims in advertising, and in particular “Made in USA” claims, has been around for a long time - many companies want to showcase products that have been made in the United States by marking them with the phrase or using the Stars and Stripes in advertising.
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